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The article focuses on three colours among those present in Danish politics: red, blue and purple. While red and blue seem to have a long history, as these political colours have been historically used by socialist and liberal parties, their symbolic meaning in Danish politics over the last thirty years has become more nuanced, due to the fact that they represent something more than mere allegiance to the ideas they stand for. They indicate belonging to the socialist and the liberal bloc that form the two-bloc system, which can be perceived as an attempt to combine some features of a two-party system with the pluralism of a multi-party one. Until the last 2022 Folketing elections almost all parties, regardless of their specific party colours, could be put either on the red, or on the blue scale in election-polls, while the emergence of The Moderates (Moderaterne) led by Lars Løkke Rasmussen, a classical centrist party, has introduced another colour into the mix: purple. The use of political colour and corresponding collocations in Danish media are explored in order to establish, how deeply the red-blue divide has influenced the general understanding of party and government politics. Another goal is to explain the choice of the purple (and not violet) colour, which seems to communicate much more than the aesthetic taste of the party’s leadership. The emergence of new colour collocations in Danish politics and the overall willingness to use them by the Danish-speaking community can be indicative of the long-awaited changes in collective political preferences, not limited to the emergence of the new party. The use of different hues of red and blue also features in the research, as it helps understand the peculiarities of the Danish political life and the aspirations of prospective voters

Ключевые фразы: датский язык, политика дании, цвет в политике, семантика цвета, цветовые обозначения партий, красный, синий, сиреневый
Автор (ы): Авакова Юлия Михайловна
Журнал: СКАНДИНАВСКАЯ ФИЛОЛОГИЯ

Предпросмотр статьи

Идентификаторы и классификаторы

SCI
Языкознание
УДК
811.113.4. Датский
Для цитирования:
АВАКОВА Ю. М. RED, BLUE AND PURPLE: COLOURS IN DANISH POLITICS AND THEIR SECRET LANGUAGE // СКАНДИНАВСКАЯ ФИЛОЛОГИЯ. 2025. Т. 23 № 2
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